Why More Marketing Teams Are Switching to CaaS
- Newrite Team
- May 19
- 7 min read
Updated: 1 day ago
In today's high-velocity marketing world, creative and content bottlenecks are the enemy of growth. Campaigns stall, content queues pile up, and product launches slow down-not because of bad ideas, but because teams can't produce creative and content fast enough.
That's why more marketing teams are switching from traditional creative models to Creative-as-a-Service (CaaS) - a scalable, cost-efficient, and on-demand way to get design and content done.
In this post, we'll break down the top reasons for the shift and how your team can benefit.
The Content and Creative Bottleneck Problem in Marketing Teams
Today’s marketing teams aren’t just creating for one channel or audience—they’re juggling a complex content ecosystem that includes:
Product launch assets
Social media graphics
Paid ad creative
Email and lifecycle flows
Sales enablement decks
Landing pages
Blog visuals
Internal training material
Much more
But the resources? Not so much.
Hiring and onboarding takes too long
Agencies are expensive and slow
Freelancers burn out or drop off
The result: creative production bottlenecks that delay launches, hurt performance, and frustrate internal teams.
We’ve worked with thousands of marketing leaders—from early-stage founders to global heads of growth—and the patterns are consistent:
"We don't have enough creative support to hit our goals." "Agencies are too slow and too expensive." "Freelancers are hard to manage at scale." "Our in-house designer is totally underwater."
If this sounds familiar, you’re not alone.
The Traditional Models Are Breaking Down
Marketing teams have traditionally relied on one of three approaches to meet creative needs:
1. Freelancers
Pros: Affordable, flexible, and easy to test.
Cons: Hard to scale, inconsistent quality, lots of management overhead.
2. Agencies
Pros: High-quality creative and brand expertise.
Cons: Expensive retainers, slow delivery, limited access, rigid scopes.
3. In-House Teams
Pros: Deep brand knowledge, close collaboration.
Cons: High cost to build, limited capacity, hard to hire fast.
None of these models are built for speed + scale - which is exactly what modern marketing requires.
What Is Creative-as-a-Service (CaaS)?
CaaS is a modern alternative: a subscription-based creative model that gives you access to a dedicated creative team across copy, design, motion, video, and more—for a flat monthly fee.
With CaaS, marketers can submit requests, track progress, and receive final deliverables within days—not weeks. Depending on the provider, CaaS also includes access to creative strategy, brand support, and campaign implementation.
At Newrite, we built our platform to help marketing teams move faster, stay consistent, and scale content without hiring or vendor delays. Our clients use us to support product launches, campaign execution, sales enablement, and brand growth.
Why More Marketing Teams Switch to CaaS
Let’s break down the reasons why teams are leaving legacy creative models behind—and why CaaS is becoming their go-to solution.
Marketing Is Moving Faster—And Creative Needs to Keep Up
The average GTM team is launching new experiments, features, and campaigns every week. But traditional creative timelines—especially with agencies—can take weeks to deliver a single deck or landing page.
With CaaS, marketers can move in real-time. You submit a request, and the work begins. Need a social ad set and a landing page by the end of the week? It’s possible—because the system is built for it.
“Newrite gave us the ability to match creative velocity with marketing demand. Our turnaround time dropped from 2 weeks to 3 days.”— Growth lead, TeamViewer
Hiring Takes Too Long (and Costs Too Much)
Hiring a full-time designer, copywriter, and creative director can take months—and cost $250K+ per year. That’s before tools, training, and management overhead.
CaaS gives you immediate access to a full creative pod at a fraction of the cost. You get breadth (copy, design, motion) and depth (creative direction, implementation support) without the overhead or delay.
"It would’ve taken us three hires and 3–4 months to build what Newrite gave us in one week. Their team plugged right into our workflow and delivered faster than any freelancer or agency we’ve worked with."— VP of Marketing, June
Internal Teams Are Stretched Too Thin
Even high-performing in-house teams can only do so much. Many of our clients come to Newrite after realizing their design or content lead is overwhelmed—juggling stakeholder requests, last-minute revisions, and conflicting priorities.
CaaS doesn’t replace internal creatives—it extends them. You get execution support across all channels, freeing your in-house team to focus on high-impact work like branding, campaigns, and strategy.
“We kept our internal brand lead and used Newrite to take care of everything else—landing pages, decks, social, paid. It was a perfect complement.”— Director of Marketing, Brex
Freelancer Coordination Breaks at Scale
Freelancers are great—until you’re managing six of them across five projects, none of whom are available at the same time or understand your brand.
With CaaS, you submit requests through a centralized system and everything runs through one team—on-brand, on-time, and fully accountable.
“We moved from a mess of Figma files, Google Docs, and Slack threads to one streamlined request system. It was life-changing.”— Head of Marketing, Ritual
Agencies Are Too Slow for Today’s Marketing
Traditional agencies still do great work—but their model is based on high-touch retainers and multi-week timelines. That’s not always compatible with fast-moving marketing motions.
CaaS brings the best parts of an agency—quality, creative leadership—into a more agile, execution-first format.
“With agencies, we’d wait 3–4 weeks just to kick off a deck or ad concept. With Newrite, we had a first draft in three days—and revisions back the next day. That speed changed how we approach launches.”— Head of Growth, NATIVE
What Makes CaaS So Effective for Marketing Teams?
🚀 Speed
Marketing teams using CaaS no longer wait weeks for basic assets. They get what they need in days—so campaigns don’t stall and ideas don’t go stale.
🔄 Scalability
Whether you need one asset per week or ten, CaaS plans scale with you. Teams can increase output during launches or high-volume periods without hiring or switching vendors.
🧠 Strategic Support
At Newrite, higher-tier plans include creative direction, campaign support, and implementation help—so your assets don’t just look good, they work within your GTM strategy.
💸 Cost Efficiency
Many teams report saving 40–60% compared to a blend of freelancers, agencies, and internal hires—while increasing output and speed.
🤝 Simplicity
One subscription. One point of contact. One system to request, revise, and receive final creative.
Who’s Using CaaS (and What Are They Using It For)?
✓ Startups
Launching MVPs, pitch decks, landing pages, investor materials
Saving money on full-time hires while maintaining creative quality
Scaling brand presence quickly without internal resources
✓ SMBs / Midmarket Teams
Managing multi-channel campaigns with lean creative teams
Standardizing brand execution across paid, email, social, and web
Supporting sales enablement and product marketing
✓ Enterprise Teams
Offloading execution work from internal brand and design teams
Scaling support across business units, regions, and campaign teams
Reducing turnaround time by 30–50% compared to agency partners
Questions to Ask When Evaluating a CaaS Partner
Do they support copy, design, motion, and video—or just design?
How many active requests can you have at once?
Are revisions truly unlimited, or capped by bandwidth?
Do they include sync calls or strategic support?
Can they integrate with your tools (Slack, ClickUp, Notion, etc.)?
Do they help with implementation or just file delivery?
Do they understand your team structure and GTM needs?
Table of Contents
The Content and Creative Bottleneck Problem in Marketing Teams
The Traditional Models Are Breaking Down
What is Creative-as-a-Service (CaaS)
Why More Marketing Teams Are Making the Switch
What Makes CaaS So Effective for Marketing Teams?
Who’s Using CaaS (and What Are They Using It For)?
Questions to Ask When Evaluating a CaaS Partner
Why Teams Choose Newrite for Creative-as-a-Service
Final Thoughts: Why CaaS Is Becoming a Necessity
👉 For a full checklist, head to our guide: What Questions to Ask Before Choosing a CaaS Partner
Why Teams Choose Newrite for Creative-as-a-Service
As more marketing teams adopt the CaaS model, it's important to evaluate what each provider offers—and how well they align with your goals, team structure, and volume needs.
At Newrite, we’ve developed our offering specifically for fast-moving GTM, brand, and growth teams who need more than just design support. Our clients range from startups launching new products to enterprise teams managing regional campaigns and sales enablement.
What sets Newrite apart isn’t just the range of creative services—it’s how they’re delivered.
🔍 Here’s what teams value most:
Breadth of output: From ad creative and decks to full-page copy, motion, and video—Newrite covers a wide spectrum of marketing deliverables in one place.
Speed and scalability: With multiple projects and tasks (not just one task at a time), teams can push forward multiple campaigns or assets at once—without waiting in line.
Integrated workflows: We support Slack, ClickUp, and other project tools so creative fits into your existing process—not the other way around.
Strategic add-ons: Higher-tier plans include campaign support, messaging collaboration, and implementation help—especially valuable for teams with lean internal bandwidth.
This model is especially effective for teams that need:
A flexible, always-on creative resource
Support across both execution and messaging
Predictable delivery timelines and costs
The ability to ramp creative capacity up or down quickly
Final Thoughts: Why CaaS Is Becoming a Necessity
CaaS is no longer a niche model—it’s a modern solution to a widespread problem: how to scale creative output without burning out your team, blowing up your budget, or slowing down your go-to-market motion.
For marketing teams that need to move fast, launch often, and stay consistent, Creative-as-a-Service isn’t just helpful—it’s becoming essential.
In a world where content wins deals, launches drive pipeline, and creative is tied to growth, CaaS is the infrastructure that makes it all possible.
If you're new to the Creative-as-a-Service (CaaS) model and want to learn whether outsourcing a full-stack creative team is right for your business, read our modern guide for marketing teams:
If you’re actively evaluating a CaaS provider—or thinking about making the switch—we recommend reviewing the following guides before committing. They’ll help you clarify your priorities, ask the right questions, and avoid common pitfalls:
