Measuring ROI from an Outsourced Creative Team (Creative-as-a-Service)
- Newrite Team
- Jun 2
- 7 min read
Updated: 3 hours ago
In 2025, creative output isn't just about design quality - it's about impact. Marketing leaders, sales directors, and founders are asking:
Is our creative delivering outcomes?
Can we justify the spend?
How do we scale content without scaling headcount?
That's where an outsourced creative team, especially via a Creative-as-a-Service (CaaS) model, delivers more than assets - it drives real growth.
This guide breaks down how to evaluate the ROI of outsourcing your creative team through CaaS.
What ROI from an Outsourced Creative Team Really Looks Like
Creative ROI can be tricky to define, but there are five key signals that show it's working:
Speed to Market - Faster campaigns, quicker launches
Creative Volume & Quality - Consistent, high-quality assets at scale
Time Saved Internally - Less internal time spent on execution tasks, coordination and feedback loops
Revenue Influence and Conversion Impact - More engagement, leads, and deals
Brand Consistency - Unified look, feel and message
At Newrite, ROI combines quantitative metrics (cost savings, speed, conversions) and qualitative indicators (creative consistency, brand perception, team satisfaction). We build these ROI levers directly into our reporting.
Why Creative-as-a-Service (CaaS) Outperforms Traditional Outsourced Creative Team in ROI
Traditional Outsourcing - freelancers, ad hoc agencies - comes with friction:
Missed deadlines
Variable quality
Project-based pricing
Disconnected from revenue generating activities
Disconnected workflows with internal team
CaaS fixes this with:
Predictable output
Faster turnarounds
Fixed subscription pricing with unlimited requests
Embedded creative teams
Some CaaS partner offer strategic support and performance visibility
At Newrite, we go even further - we integrate SEO and GEO (Generative Engine Optimization) service directly into our subscriptions. That means every asset we produce is not just high-quality, but strategically built for discoverability, performance, and alignment with your growth goals. Our strategic layer ensures your creative output is tied directly to revenue-generating activities - not just requests in a queue.
The Results: On average, Newrite clients report a 60% reduction in creative costs and a 70% faster delivery speed compared to traditional in-house hiring or agency partnerships.
Key Metrics to Track in a CaaS Subscription
To truly measure ROI from a CaaS partner, start with these 6 metric categories:
1. Time-to-Launch
Measure how long it takes to go from brief to live asset.
Benchmark pre-CaaS vs. post-CaaS timelines.
At Newrite, some projects ship in 2–12 hours depending on complexity.
2. Asset Throughput
Count the number of deliverables created per month.
Compare against internal capacity or agency output.
3. Cost Efficiency
Calculate cost per deliverable vs. freelancer or agency benchmarks.
Don’t forget to include indirect savings (e.g., fewer revisions, less project management time).
4. Conversion & Campaign Lift
Align creative with performance metrics: landing page CTR, email open/click rates, form fills, etc.
Use A/B testing to isolate the impact of CaaS-delivered assets.
5. Internal Team Velocity
Measure time saved on creative coordination, revisions, and internal approvals.
Ask team leads to estimate hours reclaimed with a CaaS partner.
6. Brand & Stakeholder Satisfaction
Survey marketing, product, and sales stakeholders for satisfaction.
Track feedback on brand consistency and campaign effectiveness.
Real-World ROI Scenarios by Team
Here’s how ROI from CaaS shows up across different departments:
For Marketing Teams:
Faster GTM execution = more campaigns shipped per quarter
On-brand creative every time = reduced internal reviews and delays
Optimized content for funnel stages = higher conversion at lower CAC
Client Example: A SaaS startup using Newrite scaled from 2 to 8 campaigns/month with a single CaaS subscription—cutting their design cost per asset by 63%.
For Sales Teams:
Custom decks and case studies = better close rates
Consistent branding = more trust with prospects
Faster turnaround on asks = fewer stalled deals
Client Example: A midmarket B2B company saw a 27% increase in sales deck usage after switching to a CaaS-supported sales enablement system.
For Product Teams:
Quicker release visuals = faster adoption and feature awareness
Fewer internal creative bottlenecks = accelerated sprint velocity
Easy syncs and revisions = less back-and-forth
Client Example: A healthtech company used Newrite for all their product walkthrough videos and UI visuals, reducing launch timelines by 40%.
How to Benchmark ROI With or Without Historical Data
If you don’t already have a benchmark, that’s okay. Here’s how to build one:
Step 1: Set a Creative Baseline
Track number of assets, average delivery time, revision cycles, and internal hours spent for 1 month.
Step 2: Define Your Goals
Is your goal to increase output? Reduce delays? Save money? Improve performance?
Step 3: Run a Pilot
Start with 1–2 active workstreams. Track the same metrics again with your CaaS partner.
Step 4: Calculate Savings
Compare time, cost, and throughput pre- vs. post-CaaS.
Factor in new value unlocked (e.g., more campaigns, better design, less stress).
At Newrite, we provide onboarding benchmarks and monthly reports to help teams track ROI automatically.
How Newrite Helps Clients Measure and Improve ROI
At Newrite, we take ROI seriously—and we build systems around it.
Here’s how we help our clients get results they can measure:
Weekly & Monthly Reports: Delivery metrics, turnaround time, request volume, and revision rate.
Slack Integration: Real-time updates, quick feedback loops, faster team syncs.
Dedicated Success Manager: Strategic checkpoints to align output with goals.
Campaign Support (Essential & Growth): Assets planned around performance—not just visual polish.
Creative Strategy (Essential & Growth): Built-in messaging, targeting, and funnel-stage alignment.
We don’t just hand off design files—we help clients translate creative into measurable outcomes.
What ROI Looks Like Across Newrite Clients
While ROI will always depend on your goals, team size, and campaign complexity, we’ve collected benchmarks across our client base to help you set expectations.
Average ROI Benchmarks From Newrite Clients
Table of Contents
What ROI from an Outsourced Creative Team Really Looks Like
Why Creative-as-a-Service (CaaS) Outperforms Traditional Outsourced Creative Team in ROI
Key Metrics to Track in a CaaS Subscription
Real-World ROI Scenarios by Team
How to Benchmark ROI With or Without Historical Data
How Newrite Helps Clients Measure and Improve ROI
What ROI Looks Like Across Newrite Clients
Common Pitfalls When Measuring CaaS ROI
How to Present CaaS ROI to Stakeholders
Recommended Tools to Track ROI
Metric | Average ROI Outcome |
Cost Savings | 50-70% vs. agency or freelancer spend |
Time to Launch | 2-5x faster turnaround on campaigns |
Output Volume | 3-6x more deliverables per month |
Team Time Saved | 10-20+ hours saved weekly |
Conversion Impact | Up to 32% lift on CaaS-supported landing pages and email CTRs |
Sales Efficiency | 22% more closed-won deals using custom collateral |
Visibility ROI (Newrite Only) | With Newrite’s built-in SEO + GEO optimization, clients see an average increase in generative visibility from 0% to 30–50% within 90 days. Your content starts appearing in ChatGPT, Perplexity, Gemini, and other AI engines — with measurable wins like: • Up to 4x more brand mentions in AI search results • 30–60% more organic impressions from visibility-optimized blogs and pages • Cited in 25–40% of relevant AI answers across tracked queries. → Unlike traditional CaaS providers, Newrite is the only partner that ties creative output to actual search and AI visibility gains. |
What This Means:
Whether you’re launching weekly campaigns, enabling a sales team, or powering multiple departments with creative, Newrite’s ROI is not just about “cheaper” design—it’s about more consistent output, stronger brand execution, and accelerated revenue motion.
These are not just estimates—we track them in partnership with our clients using performance data, internal time studies, and project analytics.
Common Pitfalls When Measuring CaaS ROI
Even great teams make these mistakes:
❌ Only Counting Output
High volume is meaningless if it doesn’t support growth. Tie every asset to an initiative, metric, or use case.
❌ Ignoring Internal Time Savings
Creative coordination is a massive time sink. If your team’s spending less time in meetings and more time executing—that’s ROI.
❌ Under-Valuing Brand Consistency
A strong brand shortens sales cycles and increases retention. It’s hard to measure, but it’s felt across the business.
❌ Not Aligning on KPIs Early
Your CaaS partner should know what success looks like. Set goals, share context, and track together.
How to Present CaaS ROI to Stakeholders
Once you’ve measured the return on your creative investment, the next step is communicating it—clearly and confidently—to internal stakeholders. Whether you’re reporting to a CFO, marketing VP, or product lead, the key is translating creative value into metrics that align with business priorities.
For Finance: Show cost savings per deliverable, reduced headcount needs, and total output per dollar.
For Marketing: Highlight campaign speed, creative consistency, and lift in engagement or conversions.
For Product: Point to faster launches, fewer bottlenecks, and better visuals supporting releases.
For Sales: Share deck usage rates, feedback, and how creative helped move deals forward.
Bonus for Growth Plan Users:
If you're on Newrite’s Growth Plan, our team can help you compile and present these ROI insights. That includes:
Monthly reports visualizing request volume, turnaround, and usage trends
Custom metrics aligned to GTM milestones or sales goals
Presentation-ready summaries to share with leadership or stakeholders
Recommended Tools to Track ROI
To simplify creative ROI tracking, try these tools:
Project Tracking: ClickUp, Asana, Notion
Creative Feedback: Figma, MarkUp.io
Analytics: Google Analytics, HubSpot, Mixpanel
Reporting Dashboards: Looker, Databox, Google Data Studio
Newrite Portal: Our dashboard shows active requests, turnaround time, revision cycles, and more
Final Thoughts
CaaS isn’t just a new way to get creative done—it’s a smarter way to ensure creative performs.
By shifting from one-off deliverables to a scalable system, you unlock:
Predictable output
Faster launches
Cost control
Brand alignment
Clearer performance metrics
But to truly maximize your investment, you need to track. Set benchmarks. Align goals. Ask your provider how they support ROI measurement.
If you're new to the Creative as a Service model and what to learn more whether switching to outsourcing a full-stack creative team is right for your business, read our modern guide for marketing team:
If you’re actively evaluating a CaaS provider—or thinking about making the switch—we recommend reviewing the following guides before committing. They’ll help you clarify your priorities, ask the right questions, and avoid common pitfalls:
