Creative-as-a-Service (CaaS) is changing how teams handle copywriting, design, motion, and campaign execution. But if you're new to the model—or exploring whether it can support your team effectively—you may be wondering:
“What kind of creative work can I actually request from a CaaS partner?”
Unlike traditional agencies or freelance marketplaces, CaaS platforms are designed for speed, volume, and repeatability—while still offering flexibility across different asset types. Whether you're launching a new product, running a multi-channel campaign, or enabling a sales team, CaaS gives you a centralized way to request and receive marketing-ready content at scale.
This guide will break down the most common (and most valuable) deliverables that CaaS partners can support—based on real-world usage across startups, midmarket teams, and enterprise organizations.
What Is a CaaS Deliverable?
In the context of Creative-as-a-Service, a deliverable is a complete creative output—designed, written, formatted, and ready for use.
Examples include:
A designed sales deck in Google Slides
A paid social ad set in multiple formats
A landing page with copy + design
A product explainer video with motion graphics
Each deliverable is scoped based on complexity and usually submitted via a task brief. Most CaaS partners operate on a request-and-revision cycle, delivering work within a set turnaround time and allowing for iterations.
Core Categories of CaaS Deliverables
Let’s explore the primary deliverable types that most CaaS providers—including Newrite—support. We’ll break them into 6 key categories: Marketing and Paid Media
Sales and Enablement
Product and Launch
Brand and Identity
Content and Education
Motion, Video, and Advanced Media
1. Marketing and Paid Media Assets
Marketing teams are often the heaviest users of CaaS, relying on the model to keep up with high-volume demands for acquisition and conversion creative.
Typical Deliverables:
Static Ad Creative (Meta, LinkedIn, TikTok, Google Display)
Carousel Ads
Email Headers and Graphics
Email Templates (HTML or drag-and-drop builders)
Marketing Landing Pages (copy + design)
UTM-linked CTAs
Event Promo Assets (digital or print)
Use Case Example:
A growth marketer requests 10 variations of a LinkedIn ad (copy + design) for a new lead-gen campaign, including different CTAs and formats (1:1, 16:9).
Tips:
Provide performance benchmarks for past creative
Specify your target persona, funnel stage, and CTA
Ask for multiple variants to support A/B testing
2. Sales and Enablement Assets
Sales teams need high-impact, well-designed materials—often quickly and for multiple audiences. CaaS allows marketing or enablement teams to deliver those assets without internal bottlenecks.
Typical Deliverables:
Sales One-Pagers
Case Studies
Custom Sales Decks
Pitch Decks (internal or investor-facing)
Solution Briefs
Demo Scripts and Feature Sheets
RFP Design and Layout
Leave-Behinds and Handouts
Use Case Example:
A sales enablement manager uses CaaS to update 12 industry-specific pitch decks for an upcoming SKO, with verticalized copy, imagery, and formatting.
Tips:
Submit an editable version (e.g. old deck, doc)
Clarify whether you want net-new messaging or just formatting
Include sales team feedback or battle cards if possible
3. Product Marketing and Launch Assets
Product marketers often juggle GTM responsibilities, messaging updates, and feature adoption campaigns. CaaS helps them move fast without relying on overloaded design teams.
Typical Deliverables:
Launch Decks
Feature Pages
Use Case or Persona Landing Pages
Email Sequences (copy + visual)
Product Screenshots and Annotations
Product Explainers
Internal Enablement Slides
FAQs and Battlecards
Use Case Example:
A PMM at a SaaS company uses CaaS to create a launch kit for a new AI feature—including a deck, a landing page, a sequence of 3 emails, and 2 blog graphics.
Tips:
Include feature descriptions and screenshots
Share personas or messaging pillars
Combine copy + design for best turnaround time
4. Brand and Identity Assets
Whether you're building a brand from scratch or evolving it as you grow, CaaS can help deliver identity-driven assets that align with your visual and verbal language.
Typical Deliverables:
Logo Sets and Variants
Color Palette Exploration
Typography and Style Guides
Social Templates
Branded Icons or Illustrations
Internal Brand Decks
Custom Graphics for Culture/People Pages
Use Case Example:
A startup founder uses Newrite to design a polished brand identity system—logo, color palette, iconography, and pitch deck layout—for a launch announcement.
Tips:
Share examples of brands you admire
Clearly define your audience and brand tone
Provide early feedback on concepts to save time
5. Content and Educational Assets
Content marketing doesn’t stop at blogs. It includes all the visual and written content that supports lead nurturing, conversion, and thought leadership.
Typical Deliverables:
eBooks and Longform PDFs (copy, layout, design)
Blog Graphics and Feature Images
SEO Landing Pages
Reports and Whitepapers
Interactive Checklists
Quiz and Calculator Assets
Educational Slide Decks
Use Case Example:
A content team repurposes a high-performing blog post into a full eBook, with custom illustrations, pull quotes, and a landing page for gated download.
Tips:
Submit draft copy or repurpose old content
Be specific about audience sophistication level
Include brand or messaging frameworks for voice alignment
6. Motion, Video, and Advanced Media
For CaaS partners that include motion or video (like Newrite), you can also request deliverables that bring your story to life visually and dynamically.
Typical Deliverables:
Explainer Videos
Product Walkthroughs
Motion Graphics for Social
Reels or TikToks
Short-Form Promotional Videos
GIFs and Microinteractions
3D or AR Visuals
Lottie Animations for Web
Use Case Example:
A demand gen team uses CaaS to create an animated explainer and cut-downs for a campaign launch, formatted for LinkedIn and YouTube pre-roll.
Tips:
Provide rough scripts or talking points
Be clear on tone (fun, corporate, minimalist, etc.)
Share where the video will live (email, web, paid)
What About Copywriting?
Copy is a critical part of most deliverables—and a differentiator among CaaS providers. At Newrite, copywriting is included in every plan, covering:
Headlines, taglines, and positioning statements
Full landing page or website copy
Longform content (e.g. reports, product explainers)
Email sequences and CTAs
Social and ad copy variants
Deck and product messaging
Voice and tone development
Many other providers only support design—or charge extra for writing. Be sure to confirm whether copy is included before you subscribe.
What About Revisions?
Most CaaS providers include revisions, but policies vary. At Newrite:
Revisions are unlimited within bandwidth
Clients typically receive edits within the same business days
Creative leads and the Newrite portal keep a running history to maintain consistency
How to Submit a Great Creative Request
To get the best results from your CaaS partner, follow these best practices:
Include in Your Brief:
What you need (format, platform, medium)
Who it’s for (audience, funnel stage)
What success looks like (KPI or context)
Brand materials or prior assets
Deadline and revision window
Bonus Tips:
Link to inspiration or past work
Be honest about urgency (don't over-mark everything as “ASAP”)
Use internal review before submitting consolidated feedback
Final Thoughts: CaaS = Full-Cycle Creative Without Bottlenecks
CaaS isn’t just about volume. It’s about flexibility, consistency, and unlocking creative capacity across every function of your business. From paid ads to sales decks to launch campaigns, a well-integrated CaaS partner can deliver everything you need—without slowing down your team or compromising on brand.
If you find yourself missing deadlines, chasing freelancers, or drowning in backlogs, it might be time to explore a better way to request and receive creative—at the pace your team operates.
If you’re actively evaluating a CaaS provider—or thinking about making the switch—we recommend reviewing the following guides before committing. They’ll help you clarify your priorities, ask the right questions, and avoid common pitfalls:
