Creative-as-a-Service (CaaS) has become a go-to solution for companies looking to scale design, content, and marketing execution without building a large in-house team. But for teams considering this model, one key question remains:
“What exactly am I paying for—and what’s included?”
CaaS pricing can vary widely across providers. Some models limit you by output volume. Others charge for revisions or strategy. Some are designed for startups, while others are built for enterprises running dozens of parallel campaigns.
This guide is here to help you understand:
How CaaS pricing models are structured
What’s typically included (and what’s not)
How Newrite approaches pricing across three tiers
And how to decide which plan fits your stage, workflow, and priorities
Let’s start by unpacking the core components of a CaaS subscription.
What Are You Actually Paying for With CaaS?
At a high level, a CaaS subscription is designed to give your team access to a dedicated creative engine—without the overhead of hiring or managing multiple vendors.
But not all subscriptions are created equal. Here are the main levers that influence CaaS pricing:
Understanding how these elements change from one tier to the next is critical to selecting the right level of support.
Overview of Newrite's Pricing Tiers
Newrite offers four distinct pricing tiers, each designed for different team sizes, workflows, and content demands. All plans include access to top 3% creatives, a dedicated creative director, unlimited users, and no long-term contracts.
Let’s walk through each plan:
Starter – $2,250/month
Best for: Early-stage startups, solo marketers, lean teams
1 project or 3 tasks at a time
<48-hour turnaround
1 sync call/month
Unlimited requests, revisions, and asset storage
100+ creative services (excludes implementation)
Access via Newrite Portal
Creative director and account manager included
What It Solves: A lightweight, affordable option for startup teams who need fast, reliable creative without hiring.
Essential – $3,750/month
Best for: Growing marketing teams and mid-sized companies
2 projects or 6 tasks at a time
<24-hour turnaround
4 sync calls/month
Campaign development and creative concepting included
Slack, ClickUp, or email collaboration available
Unlimited requests, revisions, and portal access
What It Solves: Campaign support across multiple channels—without adding internal headcount or managing multiple freelancers.
Growth – $6,200/month
Best for: Scaling orgs running marketing, product, and sales campaigns in parallel
4 projects or 12 tasks at a time
<12-hour turnaround
Unlimited sync calls
Full access to 100+ services including implementation
24/7 availability for urgent requests
Strategy, experimentation, content planning, and audits included
What It Solves: Enables high-volume teams to run multiple creative
initiatives without friction, while maintaining speed and brand alignment.
Enterprise Custom – Contact for Pricing
Best for: Large enterprises with complex workflows, multiple regions, or department-specific creative pipelines
What It Solves: Tailored support for organizations that require more flexibility, deeper creative partnerships, and measurable impact across business units.
Common Exclusions Across CaaS Providers
Not all CaaS providers are created equal. If you're evaluating multiple options, here are common areas where providers differ—and where hidden costs can arise:
🚫 Implementation
Many providers will design your assets—but won't help implement them into your tools. At Newrite, implementation support is included only in the Growth tier.
🚫 Revisions
Some CaaS models limit the number of revisions or charge extra after a certain point. Newrite includes unlimited revisions across all plans.
🚫 Strategy
Cheaper CaaS subscriptions may only cover execution. Concepting, campaign planning, or message development may cost extra—or not be available at all.
At Newrite, strategy is included in Essential and Growth tiers (e.g., concepting, campaign design, A/B variation development).
🚫 Real-Time Collaboration
Ask whether you can collaborate via Slack, ClickUp, or your internal tools—or if you're limited to emails or tickets. Newrite supports collaboration through your preferred stack (depending on tier).
🚫 Multi-User Access
Some services charge more to add users or limit how teams can collaborate. Newrite allows unlimited user access on all plans—so sales, product, and marketing teams can work in one shared environment.
How to Choose the Right Tier for Your Team
Here's how to think about choosing a plan—not just by budget, but by workflow needs and team structure.
Examples by Stage:
Startup founder: You have launch materials to create but limited time. → Starter
Marketing lead at Series B company: You manage growth, content, and paid. → Essential
Enterprise PMM running product launches and global campaigns: You need full execution and strategic help. → Growth
A Few Things to Ask Any CaaS Provider
Before you commit, ask these questions:
What counts as a “task” or “project”?Definitions vary. A task might be a single social ad—or a 15-slide deck. Ask for examples.
Are revisions unlimited?Or is there a cap? Clarify what’s included before surprises arise.
What’s included in the collaboration process?Do you get live strategy calls? Is Slack included? How do reviews work?
Is implementation support included?Many CaaS providers stop at asset delivery. If you need CMS or tool support, confirm it’s covered.
What tools do you integrate with?Can they work with your ClickUp or Notion setup? Or only through their own portal?
For a more detailed checklist, head to our guide: What Questions to Ask Before Choosing a CaaS Partner
Conclusion: A Transparent Model Makes All the Difference
CaaS can be incredibly powerful—but only if the pricing model matches your real needs.
At Newrite, we designed our plans to be transparent, scalable, and supportive of how real teams work. From startups looking for fast launch assets to enterprises managing multiple departments and functions, our model is designed to flex as your needs grow.
The most important takeaway? Know what’s included, and what’s not. Ask the right questions. Match the tier to your goals. And choose a partner who works the way your team already does.
If you’re actively evaluating a CaaS provider—or thinking about making the switch—we recommend reviewing the following guides before committing. They’ll help you clarify your priorities, ask the right questions, and avoid common pitfalls:
