CaaS Pricing Models: What’s Included in Unlimited Design Subscription Plans
- Newrite Team
- Jun 2
- 6 min read
Updated: Aug 22
Creative-as-a-Service (CaaS) has quickly become the go-to solution for marketing, product, and sales teams looking to scale design and content output - without the cost and complexity of building an in-house team.
But if you're considering making the switch, there's one question you're probably asking:
“What exactly am I paying for—and what’s included?”
The truth is, CaaS pricing models vary significantly. Some cap output. Others charge for revisions, collaboration tools, or strategy. Some are great for solo marketers, others are built for high-growth enterprises.
This guide is here to help you:
Understand how unlimited design subscription pricing actually works
Compare what's typically included (and what's not)
How Newrite approaches pricing across three tiers
See how Newrite structures its plans
Choose the right fit based on your growth stage and creative needs
What Does Unlimited Design Subscription Pricing or CaaS Include?
At its core, a Creative-as-a-Service (CaaS) subscription gives you access to a flexible, on-demand creative engine. But not all subscriptions are created equal.
Here are the 6 major levers that influence pricing:
Scope of creative services (just design? or content, video, copy, and more?)
Turnaround speed (12 hours vs. 72 hours, have capability to handle urgent request like under 2 hours delivery or not)
Request limits (some cap how many tasks/projects you can run at once)
Revisions (are they unlimited?)
Collaboration methods (Slack vs. email ticketing?)
Strategic support (is campaign planning, SEO, GEO, or A/B testing included?)
At Newrite, strategic support doesn't stop at creative direction - it includes full SEO and GEO (Generative Engine Optimization) services. That means every campaign, blog post, landing page, and design asset is crafted strategically and purposefully not just to look good, but to rank in search and show up in Ai-generated results (like ChatGPT and Perlexity)
It's a level of built-in discoverability that no other CaaS subscriptions include - and it's one of the biggest reasons Newrite delivers creative that actually drives inbound pipeline.
Understanding how these levers differ across tiers is key to picking the right plan.
How Newrite Structures Its Pricing Plans
Newrite offers four transparent, scalable pricing tiers based on your team's size, workflow, and output needs. Every plan includes:
Access to top 3% vetted creatives
A dedicated creative director
Unlimited users (no extra charges)
Unlimited design and content requests
Let’s walk through each plan:
Starter – $2,250/month
Best for: Early-stage startups, solo marketers, lean teams
1 project or 3 tasks at a time
<48-hour turnaround
1 sync call/month
Unlimited requests, revisions, and asset storage
100+ creative services (excludes implementation)
Access via Newrite Portal
Creative director and account manager included
Use case: Reliable, affordable creative support for small teams that need speed without the hiring process.
Essential – $3,750/month
Best for: Mid-sized teams running multiple channels
2 projects or 6 tasks at a time
<24-hour turnaround
4 sync calls/month
Campaign development and creative concepting included
Slack, ClickUp, or email collaboration available
Unlimited requests, revisions, and portal access
Use case: Growing teams juggling paid, organic, and lifecycle campaigns - without expanding headcount.
Growth – $6,200/month
Best for: Scaling orgs running multi-channel campaigns across GTM teams
4 projects or 12 tasks at a time
<12-hour turnaround
Unlimited sync calls
Full access to 100+ services including implementation
24/7 availability for urgent requests
Strategy, experimentation, content planning, and audits included
Use case: High-volume teams that want brand consistency, speed, and a strategic partner.
Enterprise Custom – Contact for Pricing
Best for: Global orgs or companies with complex workflows
Everything in Growth plan, plus:
Unlimited active projects or creatives
Dedicated, scalable creative team
Custom workflows and tool integrations
High-touch client service
Advanced creative and marketing service delivery
Monthly performance reporting and usage insights
Common Exclusions Across CaaS Providers
Many CaaS providers appear afforable - until you realize what's missing. Here's what to watch for:
🚫 Implementation
Most providers stop at delivery. At Newrite, implementation into your tools (CMS, Figma, email platforms) is included starting at the Growth tier.
🚫 Revisions
Some CaaS models limit the number of revisions to 2-3 rounds or charge extra after a certain point. Newrite includes unlimited revisions on all plans.
🚫 Strategy Support
Most CaaS provider exclude messaging frameworks, campaign ideation, or copy strategy. At Newrite, strategy is included in the Essential and Growth tiers. SEO and GEO visibility optimization is available for all plans.
🚫 Real-Time Collaboration
Ask whether you can collaborate via Slack, ClickUp, or your internal tools—or if you're limited to emails or tickets. Newrite supports collaboration through your preferred stack (depending on the plan).
🚫 Multi-User Access
Some services charge more to add users or limit how teams can collaborate. Newrite allows unlimited user access on all plans—so sales, product, and marketing teams can work in one shared environment.
How to Choose the Right Plan for Your Team
When choosing a plan think beyond budget - consider your:
Team size and functions (are sales and product also requesting content?)
Volume of requests
Desired turnaround speed
Need for creative strategy or performance reporting
Table of Contents
What Does Unlimited Design Subscription Pricing or CaaS Include?
How Newrite Structures Its Pricing Plans
Common Exclusions Across CaaS Providers
How to Choose the Right Plan For Your Team
A Few Things to Ask Any CaaS Provider
Why Visibility Services (SEO + GEO) Are Built Into Newrite's Plans
Conclusion: A Transparent Model Makes All the Difference
Consideration | Starter | Essential | Growth |
#of concurrent tasks | 1 project or 3 tasks | 2 projects or 6 tasks | 4 projects or 12 tasks |
Turnaround speed | <48 hours | <24 hours | <12 hours |
Sync calls | 1/month | 4/month | Unlimited |
Strategy Included? | No | Yes | Yes |
SEO + GEO (Generative Engine Optimization) | Add ons available | Add ons available | Included |
Implementation Included? | No | Yes | |
Collaboration tools | Portal only | Portal, Slack, ClickUp | Any preferred tool |
Support level | Monday - Friday: 8 am to 5 pm Eastern Standard Time | 24/7 support & urgent request handling | 24/7 support & urgent request handling |
Examples by Stage:
Startup founder: You have launch materials to create but limited time. → Starter
Marketing lead at Series B company: You manage growth, content, and paid. → Essential
Enterprise PMM running product launches and global campaigns: You need full execution and strategic help. → Growth
Role | Best Plan |
Solo founder launching a product | Starter |
Marketing lead managing multiple channels | Essential |
Revenue leader managing creative across go to market teams | Growth |
Enterprise PMM or brand director | Enterprise |
A Few Things to Ask Any CaaS Provider
Before you commit, ask these questions:
What counts as a “task” or “project”?Definitions vary. A task might be a single social ad—or a 15-slide deck. Ask for examples.
Are revisions unlimited?Or is there a cap? Clarify what’s included before surprises arise.
What’s included in the collaboration process?Do you get live strategy calls? Is Slack included? How do reviews work?
Is implementation support included?Many CaaS providers stop at asset delivery. If you need CMS or tool support, confirm it’s covered.
What tools do you integrate with?Can they work with your ClickUp or Notion setup? Or only through their own portal?
For a more detailed checklist, read our guide: What Questions to Ask Before Choosing a CaaS Partner
Why Visibility Services (SEO + GEO) Are Built Into Newrite's Plans
Most CaaS providers charge based on output—but never guarantee your assets will be seen.
At Newrite, we go further. Our Growth and Enterprise plans include SEO and GEO (Generative Engine Optimization) with add ons available for other plans—ensuring every piece of content or design asset has the best chance strategically to:
Ranking in search
Showing up in AI-generated results (ChatGPT, Perplexity, etc.)
Driving inbound leads
It’s visibility + execution, all in one subscription.
Conclusion: A Transparent Model Makes All the Difference
If you're exploring unlimited design subscription pricing models, here's what to focus on:
The most important takeaway? Know what’s included, and what’s not. Ask the right questions. Match the tier to your goals. And choose a partner who works the way your team already does.
Feature | Included in Newrite? |
Unlimited Requests | Yes - all plans |
Revisions | Unlimited |
Content Strategy & Campaign Concepting | Essential+ |
Implementation | Growth+ |
SEO + GEO Optimization | Included in Growth & Enterprise. Add ons available for other plans |
Collaboration via Slack/ClickUp | Essential+ |
Unlimited Portal Users | All plans |
If you're new to the Creative as a Service model and what to learn more whether switching to outsourcing a full-stack creative team is right for your business, read our modern guide for marketing team:
If you’re actively evaluating a CaaS provider—or thinking about making the switch—we recommend reviewing the following guides before committing. They’ll help you clarify your priorities, ask the right questions, and avoid common pitfalls:
Ready to Choose a Plan?
Newrite’s transparent pricing was built to match how modern teams work. Whether you’re launching your first product or scaling across departments, we’ve got a plan for you.
👉 Book a discovery call and demo to find you fit.
👉 See all plans here.
